The broadcaster had already signed up with cable operators, including Incable and Siticable and DTH service providers Tata Sky and Dish TV.
The Board of Control for Cricket in India awarded the title sponsorship for all international series and the domestic tournaments in India for the year 2013-14 to Star Private Ltd. and ESPN at the base price of Rs two crore per fixture, considerably low compared to their previous deal with Airtel on Thursday.
The vacation bench of the Delhi high court on Thursday ordered in favour of ESPN Software India Pvt Ltd (ESIPL) in its suit for permanent injunction filed against cable operators across the country against unauthorized broadcast of India's ongoing cricket tour of Australia.
Despite just one bid and the sponsorship rights going for its base price, the Board of Control for Cricket in India expressed satisfaction with its deal with Star India Pvt Ltd and ESPN for all 13 home international fixtures till March 2014.
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